“Even though I started selling RUDI products after my 50 years of age, now I am earning same amount as my husband and son”
10 Cr Average Turnover
45,000 Farmer Market Linkages
100K Rural Households Provided with Food Security
2500 Sales field force in the village of Gujarat and Rajasthan
32 products like spices, pulses, wheat, rice, cotton, castor procured from Farmers
8 District Association of Gujarat
By a leading organisation’s rural entrepreneurship development initiative, for implementation of a long term large scale technical training programme for the cotton grower farmers, following personnel in the districts of Ahmedabad, Arravalli, Gandhinagar, Mehasana ,Morbi, Patan, Rajkot, Jamnagar, Rapar, Sabarkantha, Surendranagar , Vadodara, Chhota Udaipur.
Preference will be given to the candidates with relevant experience in sustainable cotton production / Agriculture programme implementation/ Development sector- rural programmes.
Why our farmers remain hungry ?
India is self-sufficient, but millions go hungry
According to Agricultural Census of India, an estimated 61.5% of the 1300 million Indian population is rural and dependent on agriculture. The number of farming households is 159.6 million. Yet the percentage marginal households with less than 1 ha of farm land has declined drastically due to multiple factors affecting the current agricultural landscape.
Biggest problems faced by farmers in India?
- Lack of certified seeds availability to rural marginal farmers
- Lack of mechanization for manures, fertilizers, biocides and irrigation.
- Soil erosion
- Poor Agricultural Marketing
- Scarcity of capital for crop rotation
According to ElaBen Bhatt, founder of SEWA, after political independence, there is a need of economic self-reliance for rural members to really flourish.
Our study of majority of SEWA’s agricultural members and marginal farmers (over 70%) helped us derive the real reason of “why our farmers remain hungry?” They were being cheated for the return they got for their agro produce, the providers of food to nation were starving; in spite of their hard work they were deceived by the intermediaries at the village mandi’s.
Whatever the market decides, that’s the price we get
Considering that Agricultural Marketing continues to be in bad shape in rural India, the idea of setting up RUDI- a rural distribution network for small and marginal farmers; to provide multiple employment opportunities and build up an integrated food value chain in order to enhance the efficiency of agricultural activities, to reduce the hardships by the producers, processors and to create a robust self-reliant agro producing company to ensure food security to rural members.
RUDI was initiated by the and for the farmer groups and District Associations in the year 2004.
What Our RUDIBen’s Say
“I am very proud that I can use technology among the village members and I can now order stock up to Rs 25,000 for my 20 customers in matter of minutes.”
“I had never stepped out of my village until RUDI happened and now I want to open a small kiosk for RUDI in my village to cater to nearby villages.”
“I could never even count the money, now with RUDI I can sell up to Rs 35,000 per month and even manage my account via Rudi Sandesha Vyavhar”